Privacy Policy

Last updated: 15th January 2026

Introduction

technonovaer SARL ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or use our services.

We are the data controller for the personal information we process about you. Our registered office is located at Avenue de la Porte-Neuve 85, 4687 Esch-sur-Alzette, Luxembourg.

Data We Collect

The data we collect about you includes personal information that you provide directly to us and information we gather automatically when you use our website and services. We collect the following types of personal data:

• Contact Information: Name, email address, phone number, and company details when you contact us or request information
• Technical Information: IP address, browser type, device information, and website usage patterns
• Communication Data: Records of your communications with us, including emails, support tickets, and meeting notes
• Service Usage Data: Information about how you use our analytics platform and services
• Marketing Preferences: Your preferences regarding marketing communications and newsletter subscriptions

How We Use Your Information

We process your personal data for legitimate business purposes and in accordance with applicable data protection laws. We use of your data includes the following purposes:

• Providing and improving our e-commerce analytics services
• Responding to your enquiries and providing customer support
• Processing service agreements and managing client relationships
• Sending relevant marketing communications (with your consent)
• Analysing website performance and user behaviour to improve our services
• Complying with legal obligations and protecting our legitimate interests
• Detecting and preventing fraud or other unlawful activities

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Consent: When you have given clear consent for specific processing activities
• Contract Performance: When processing is necessary to fulfil our contractual obligations
• Legitimate Interests: When we have legitimate business interests that do not override your privacy rights
• Legal Compliance: When we must process data to comply with legal obligations

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data in the following circumstances:

• With trusted service providers who assist us in operating our business
• When required by law or to protect our legal rights
• In connection with a business transaction such as a merger or acquisition
• With your explicit consent for specific purposes

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. The data retention periods vary depending on the type of information and the purpose for which it was collected:

• Contact and communication data: Retained for up to 7 years after last contact
• Service usage data: Retained for the duration of the service relationship plus 3 years
• Marketing data: Retained until you withdraw consent or request deletion
• Technical and analytics data: Typically retained for up to 2 years

Your Rights

Under GDPR and applicable data protection laws, you have the following rights regarding your personal data:

• Right of Access: Request information about the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data in a structured format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing where consent is the legal basis

International Data Transfers

As we are based in Luxembourg and primarily serve European clients, most data processing occurs within the European Economic Area (EEA). When we do transfer data outside the EEA, we ensure appropriate safeguards are in place, such as:

• European Commission adequacy decisions
• Standard contractual clauses approved by the European Commission
• Binding corporate rules or certification schemes

Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection practices
• Incident response procedures for data breaches

Children's Privacy

Our services are not directed at children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete such information promptly.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.

Contact Information

If you have any questions about this privacy policy or wish to exercise your rights, please contact us at:

Supervisory Authority

If you believe that our processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority. In Luxembourg, this is: